Tag: technology

Research

Psychology

Does persuasive technology is successful at persuasion?

Persuasion is “an attempt to change attitudes and or behaviors using the information systems”(Fogg, 2002). Attitudes are derived from the expectations and experiences of an object, person or a concept. Behaviors are the outcome of actions performed by individuals. Captology is the acronym used for computers as persuasive technologies. The key predictors of persuasion are […]